TWO BROTHERS. TOO MUCH SCREEN TIME.

BrainRotted started as a joke about the feed and turned into a wardrobe.

We're two brothers who spend too much time online. That isn't a bit — it's
just true. Somewhere between the third hour of scrolling and the fourth, we
noticed we owned a lot of clothes and liked almost none of them. Thin, printed,
built to last one summer.

So we made the opposite.

Every piece starts as a blank we'd actually wear — AS Colour, Independent
Trading Co, Shaka Wear. Never Gildan. The mark is embroidered, never printed,
because thread outlasts ink and nothing here should crack in the wash. Every
measurement is published before you buy, because guessing your size from a
vibe is how you end up sending things back.

And we priced it like people who also have to buy clothes.

Right now we're designing the next run — our own favourite things, the hobbies
we actually have, put on tees. No trend forecasting. No committee. Just the
stuff we wanted and couldn't find.